TIER

Developed a cohesive visual identity, including logo, typography, and color palette. The new branding reinforced consistency across platforms, increasing brand recognition and audience engagement.

Jan 27, 2025

COMPANY

TIER Mobility

COMPANY

TIER Mobility

COMPANY

TIER Mobility

Role

VP Product (prior Director Customer Journey)

Role

VP Product (prior Director Customer Journey)

Role

VP Product (prior Director Customer Journey)

SCOPE

Leading Product, Design & Research

SCOPE

Leading Product, Design & Research

SCOPE

Leading Product, Design & Research

Background

Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.

We explored multiple design directions through mood boards and iterations, ensuring the final concept aligned with the company’s values. The challenge was to balance modern aesthetics with brand authenticity.

Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.

Nexa needed a bold rebrand to establish a stronger market presence. The goal was to create a visual identity that reflected innovation and trust while standing out from competitors.

Work Highlight

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

Blinkist

Conducted usability testing, optimized navigation and checkout flows, and implemented a mobile-first design. The result was a smoother shopping experience that increased sales and customer retention.

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